Akwacell website

The redesign of the Akwa Cell website came by after a website analysis was conducted by Website and Brand Consultant, Ovidiu Puscas. The analysis touched on the topics of domain, traffic rank, in-bound links, the HTML (title and meta tags, css, headings and paragra... Read More

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Websportz

Websportz is one of a kind. A company in its final development stages with a revolutionary product. Due to confidentiality issues I can't say much more than the following: it's product is based on virtual reality, sports and will bring together people of all races,... Read More

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C&S Tiling

C&S Tiling approached Ovidiu Puscas to put a face to their business. After an analysis of their businesses I got to work. C&S Tiling's main business strength and core value is that they highly regard quality workmanship and service, so we developed a bra... Read More

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SOUL2

Soul2 is an organisation geared towards, as their tagline reads, 'uniting a generation, soul to soul'. They came to us seeking a fresh, contemporary face. One which will stay strong for the years to come.... Read More

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Golfsportz

Golfsportz is a revolutionary golf product. The founder of Golfsportz, Tem Gray, approached Ovidiu Puscas to develop its brand. Ovidiu Puscas does not own copyrights to the Golfsportz brand. This brand was created by Website and Brand Consultant, Ovidiu Pusc... Read More

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Branding Process

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As Your Website and Brand Consultant, I’m not only here to build your brand, but to educate you in and along the way as well.  Branding is not a quick slap-together-a-logo and print some business cards and you’re done. No, branding is much more involved, much more in depth. Branding understands your business Read more…


Branding IT Services, WildCS (1)

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Dean Brinckley from WildCS (Wild Computer Services) runs a business which services the local town of Portland Victoria. His business is registered under the name ‘WildCS’, though as of late Dean has felt that this name or brand is no longer suitable or effective for his business. Dean’s services can be categorised into Computer Repair, Tech Support, Multimedia & Web Development.

Rebranding Goals

The goals of Dean Brinckley’s rebrand are to

  • Brand his business for the long term – Name, Direction, Strategy
  • To create brand value’s and brand awareness in the local town of Portland Victoria
  • To effectively communicate Dean’s services to all existing and prospective customers

To view our solution Read more…


UBank branding – a new kind of bank.

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UBank - Backed By NAB. Return to ubank.com.auBacked by NAB. The power of brand association. I’m not here to talk about NAB (National Australia Bank) though, they’ve received plenty attention from the press lately with their decision to scrap fees on everyday accounts, I’m here to talk about the new kid on the block – UBank.

In this post you’ll look at UBank

Read more…


Take your business to the next level with Branding

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One of the most courageous decisions you ever made in your business life, was to start your own. To become an individual in business. To work towards your goals, your desires, your dreams. You probably made this decision because you wanted the freedom, or simply needed the extra cash. Maybe it was to prove someone wrong, to show your worth. You wanted to be able to pack your bags and take a holiday without worrying about who will pay the ever growing pile of bills. You wanted to really accomplish something. You wanted to leave behind a legacy, help the needy, or take control of your own life.

Whichever reason was yours, it certainly was a good one. No, a great one. Read more…


The Age newspapers going green, giving out eco friendly reusable bags

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Branding is an interesting kettle of fish. Branding deals with image on every level of business – customer touch points, product naming, written copy style, even corporate responsibility.

There’s absolutely nothing wrong with giving out branded eco friendly reusable bags. It carries the whole ‘green’ image, thanks to well known brands like Woolworths, Coles, even fuel station Caltex! If it works for their brands, it must work for everyone else’s, right? Well, yes, but not really. The return on investment (ROI) for some businesses wouldn’t be nearly as much. For example, if you hard-core branded custom chopper bikies garage, giving out branded eco friendly reusable shopping bags would definitely raise quite a few eye brows. Read more…