A lot has been happening in the world of Ovidiu Puscas. Almost 7 months ago I joined Caimes as the Business Development Manager and website consultant. This has proven to be a great decision and has opened many doors! From setting up partner relationships, to weaving together several marketing campaigns and efforts, hiring new staff, [...]

Backed by NAB. The power of brand association. I’m not here to talk about NAB (National Australia Bank) though, they’ve received plenty attention from the press lately with their decision to scrap fees on everyday accounts, I’m here to talk about the new kid on the block – UBank. In this post you’ll look at [...]

There are several ways you can measure the success of your new product or release. Microsites are a very intelligent way of releasing your new product and measuring the success of that product against previously released products or your main website. By combining a microsite and website analytics together you can really measure the success [...]

Microsites can provide you with a powerful online advantage. A microsite is generally a group of web pages which link to a parent or principal site which lives under its own domain name or URL. Microsites are beneficial for several reasons and uses. A website of this type is usually showcasing any topic that isn’t [...]

A brochure website generally comprises of 4 to 6 pages; a home page, about, services, gallery/portfolio, and a contact us page. Brochure websites are usually put together with the intention of getting your business online and making it easy for your visitors to learn more about you, your business, what you can offer them through [...]

The type of website you need really depends on your unique business requirements. To help you get a better idea of what type of site would be beneficial for you to have; I will be going through a few different types of websites with you in these next few articles. I will cover: Brochure websites [...]