Branding Perth

As Your Website and Brand Consultant, I’m not only here to build your brand, but to educate you in and along the way as well.  Branding is not a quick slap-together-a-logo and print some business cards and you’re done. No, branding is much more involved, much more in depth. Branding understands your business Read more…

Dean Brinckley from WildCS (Wild Computer Services) runs a business which services the local town of Portland Victoria. His business is registered under the name ‘WildCS’, though as of late Dean has felt that this name or brand is no longer suitable or effective for his business. Dean’s services can be categorised into Computer Repair, Tech Support, Multimedia & Web Development.

Rebranding Goals

The goals of Dean Brinckley’s rebrand are to

To view our solution Read more…

Backed by NAB. The power of brand association. I’m not here to talk about NAB (National Australia Bank) though, they’ve received plenty attention from the press lately with their decision to scrap fees on everyday accounts, I’m here to talk about the new kid on the block – UBank.

In this post you’ll look at UBank

• UBank Brand Connection
• UBank Brand Association
• UBank’s business online

Read more…

One of the most courageous decisions you ever made in your business life, was to start your own. To become an individual in business. To work towards your goals, your desires, your dreams. You probably made this decision because you wanted the freedom, or simply needed the extra cash. Maybe it was to prove someone wrong, to show your worth. You wanted to be able to pack your bags and take a holiday without worrying about who will pay the ever growing pile of bills. You wanted to really accomplish something. You wanted to leave behind a legacy, help the needy, or take control of your own life.

Whichever reason was yours, it certainly was a good one. No, a great one. Read more…

Branding is an interesting kettle of fish. Branding deals with image on every level of business – customer touch points, product naming, written copy style, even corporate responsibility.

There’s absolutely nothing wrong with giving out branded eco friendly reusable bags. It carries the whole ‘green’ image, thanks to well known brands like Woolworths, Coles, even fuel station Caltex! If it works for their brands, it must work for everyone else’s, right? Well, yes, but not really. The return on investment (ROI) for some businesses wouldn’t be nearly as much. For example, if you hard-core branded custom chopper bikies garage, giving out branded eco friendly reusable shopping bags would definitely raise quite a few eye brows. Read more…

There are several ways you can measure the success of your new product or release. Microsites are a very intelligent way of releasing your new product and measuring the success of that product against previously released products or your main website. By combining a microsite and website analytics together you can really measure the success and learn from your new product or release. Regularly analysing your website statistics and tweaking your content based on those findings will help you leverage off the power of the knowledge at your fingertips.

This is how to get real value out of your microsite. Read more…

Just tonight I was briefly watching the news and I heard that today, customer complains for lack of service grew dramatically for telecommunication companies; by 50% up last years. You may not be a Telco company, but quality of service still applies.

Customers want service. Customers expect service.

There you have it, in black and white. Most of us read and learnt about this in our studies, but along the way of running our businesses, it’s not unusual to forget some of the smaller things while focusing on the bigger picture(s). Read more…

One of the most courageous decisions you ever made in your business life, was to start your own. To become an individual in business. To work towards your goals, your desires, your dreams. You probably made this decision because you wanted the freedom, or simply needed the extra cash. Maybe it was to prove someone wrong, to show your worth. You wanted to be able to pack your bags and take a holiday without worrying about who will pay the ever growing pile of bills. You wanted to really accomplish something. You wanted to leave behind a legacy, help the needy, or take control of your own life.

Whichever reason was yours, it certainly was a good one. No, a great one.

Maybe you made this decision a year, or three ago. Maybe even last week! Since you made the decision to start your own business, one of your main goals and top priorities was and is to make a profit. Read more…

Have you ever wondered why the internet is so popular? Why so many people use the internet daily for hours on end? What draws people to the internet? Why people would freak out without it? Why business would change dramatically if the internet self-destructed? How the internet keeps us sane (or insane)? Why the internet will never grow old?

I woke up with these questions this morning and decided to have a go at giving a couple of answers as to why people love the internet ever so dearly. Read more…

Microsites can provide you with a powerful online advantage. A microsite is generally a group of web pages which link to a parent or principal site which lives under its own domain name or URL. Microsites are beneficial for several reasons and uses.

A website of this type is usually showcasing any topic that isn’t centered on your businesses identity. Joint initiatives with other companies, campaigns, or promotions that target an audience outside the direct scope of a parent site are great uses for a microsite. Read more…