As Your Website and Brand Consultant, I’m not only here to build your brand, but to educate you in and along the way as well.  Branding is not a quick slap-together-a-logo and print some business cards and you’re done. No, branding is much more involved, much more in depth. Branding understands your business. Branding understands your market. Branding interprets the information. Branding designs your business to suit based on the interpreted information. And Branding implements.

• Brand Research
• Brand Design
• Brand Implementation

To read more about our branding process, Brisbane Brand Consulting and Perth Brand Consulting, click here.

Rebranding Goals

The goals of Dean Brinckley’s rebrand are to

To view our solution

Rebranding Solution

To rebrand Dean Brinckley’s business

Watch this space and see the result!

There’s absolutely nothing wrong with giving out branded eco friendly reusable bags. It carries the whole ‘green’ image, thanks to well known brands like Woolworths, Coles, even fuel station Caltex! If it works for their brands, it must work for everyone else’s, right? Well, yes, but not really. The return on investment (ROI) for some businesses wouldn’t be nearly as much. For example, if you hard-core branded custom chopper bikies garage, giving out branded eco friendly reusable shopping bags would definitely raise quite a few eye brows.

Nevertheless The Age Newspaper Corporation gave the branded eco bags a go too! It was an interesting move and seemed slightly odd… but it worked!

The Age prints out approximately 800 – 900,000 tonnes* of newsprint every week; unarguably that’s a whole lot of tree. While they may not be a grocery store and eco friendly bags aren’t directly relevant to their services, the branded eco friendly bags definitely played a part in helping them keep in touch with ‘the green scheme’ as well as give them a competitive edge against other newspapers, such as the Courier Mail.

The eco bag would have made a dent in their advertising and marketing budget, but for a business which uses trees faster than you can say ‘green peace’, it was an outlay they were willing to make to reap the benefits of the image of a greener newspaper.

*800 – 900,000 tonnes of newsprint fact from The Age – Print Centre – Facts.

Customers want service. Customers expect service.

There you have it, in black and white. Most of us read and learnt about this in our studies, but along the way of running our businesses, it’s not unusual to forget some of the smaller things while focusing on the bigger picture(s).

Brand Management

Brand Management is not about spending 6 figures a year on advertising trying to sell a product, or on public relations as a result of a miss-hap. That’s reacting. Brand Management is about acting. Managing your brand. Identifying customer pain points and taking them out swiftly, before they become problems. Brand Management is about seeking to increase the perceived value of your product, service, or company.

Customers want service. More than that, they expect service.

Customer service is not a once off fix. It’s not something you need to think about once and then leave it be. Customer service is something that needs to be revisited constantly. Give your customers a way of commenting on your service, whether it’s good, or bad. After the checkout, around the store, or using a quick online form – give them the option to do so. Don’t stick them in an unseen corner. Say it loud, say it proud. Let them know that you care about what they feel and think.

This is extremely important if you’re looking to improve your customer service. Your customers are a great business tool. Open the lines of communication.

Though, don’t just let the comments sit there on your desk or in your inbox piling up. Read them, think about them, take action, make amends, and then reply to your dear customer with a note of thanks and informing them that you have (truly) done something about it.

Brisbane Brand Consultants

We’re your Brisbane Brand Consultants. Here to help you to step up above your competition by brand design, brand development and the often forgotten brand management.

Be recognised. Be remembered.