As Your Website and Brand Consultant, I’m not only here to build your brand, but to educate you in and along the way as well.  Branding is not a quick slap-together-a-logo and print some business cards and you’re done. No, branding is much more involved, much more in depth. Branding understands your business. Branding understands your market. Branding interprets the information. Branding designs your business to suit based on the interpreted information. And Branding implements.

• Brand Research
• Brand Design
• Brand Implementation

To read more about our branding process, Brisbane Brand Consulting and Perth Brand Consulting, click here.

Rebranding Goals

The goals of Dean Brinckley’s rebrand are to

To view our solution

Rebranding Solution

To rebrand Dean Brinckley’s business

Watch this space and see the result!

In this post you’ll look at UBank

• UBank Brand Connection
• UBank Brand Association
• UBank’s business online

Brand connection

UBank is seeking to connect with it’s customers on a much more personal level. Every word, every sentence structure, every phrase has been meticulously and strategically written.

Brand Association

The new UBank brand is seeking to create a sense of comfort and familiarity by associating itself with NAB wherever possible.

UBank’s main website logo:

UBank’s website background:

If you look closely you’ll notice that even their repeated logo on the website background has the powerful tagline ‘backed by NAB’. Of course there must be some legal reasoning behind this, but for any new bank, or new business for that matter, establishing comfort, familiarity and trust with its customers or prospective customers is of very high importance.

UBank business online

Whichever reason was yours, it certainly was a good one. No, a great one.

Maybe you made this decision a year, or three ago. Maybe even last week! Since you made the decision to start your own business, one of your main goals and top priorities was and is to make a profit.

The beginning is probably one of the most exciting yet demanding times. Running around, doing this, organising that. Late nights by dim light planning your next business move is not unfamiliar ground. I appreciate this greatly, and I want you to be able to fully benefit from my Website and Branding Consultation experience.

Branding is the answer.

In the midst of all your running around working on setting up your business, especially when cash-flow is tighter, you wanted to just get things done, get it working, get it out there. That’s a great thing, though, what many new business owners often overlook is the importance of branding design and development.

Branding goes beyond having a logo and brochure design. It’s more than just marketing or public relations. It’s all that together, and more. Brand design and development fits in tightly together with your business plan, market analysis and marketing strategy.

Brisbane Brand Consultants.

We’re your Brand Consultants from Brisbane. Here to set you apart. Here to help you light that spark, develop and manage it, until it cultivates into a flame. A flame of culture. A flame of recognition.

Be recognised. Be remembered.

The Web Army needed a website design that got the message across, was easy and fast to browse around and use, and maintained the content as king.

Using a simple navigation design, large headings and neatly spaced paragraphs the website design met all of the above requirements.

The Content Management System gives the administrator the ability to add new pages, delete or edit them. The administrator also has the ability to compile the required information, add in relevant images and publish them at the touch of the button – no coding required! That’s the beauty of a Content Management System.

This website design was not just about making the website look good, but really work together with the content to drive and show users their way around the website.

Using a double level website design (home page and sub-page) we got to work.

The home page website design features a large banner across the page, holding the websites navigation and the company’s statement. On the sub-page this large banner holding the company’s mission was redundant, so we took it out all together. Our solution for the websites navigation is below.

Above screenshot of menu when not in use.

Below screenshot of menu when in use (when use hovers over the menu button).

The new Garage Door Insulation website doesn’t beat around the bush.

It comprises of a flexible three column content area, with plenty white space in between so that at first glance of any page you; know where you are, know what you’re about to read, can skip information not applicable to you.

This website design and development process wasn’t just about good looks and user friendly navigation. It was also about search engine optimisation (or SEO). When the task of redesigning and developing the Garage Door Insulation website was given to me, it boasted a very respectaible ranking on Google for the search term ‘garage door insulation’. Where did it sit at? None other than number 1. So as well as redesigning the website, during the redevelopment of the website we had to fend for the title of the King of the Castle. Not only is the website still at number 1 on Google (now by even more), it is now using current web technologies and both 100% Mark-up and CSS validated.

Testimonial

Love the ides there! Definitely nice and the look we’re going for. Love your work. – Adriana Onicas

Ovidiu Puscas does not own copyrights to the Golfsportz brand. This brand was created by Website and Brand Consultant, Ovidiu Puscas, while working for Websportz Pty Ltd.