Brands & Logos, Portfolio

Akwacell

2 Comments 06 June 2009

Akwa Cell Industries Pty. Ltd. specialises in researching and developing hydrogen based cells, which they retrofit to vehicles large and small. The company, Akwa Cell Industries Pty Ltd, required an appropriately marketable face.

One of the ‘customer psychological blocks’ when it comes to products of this type is, ‘Is this just another gimmick?’ The simple, and albeit, right answer is ‘No!’, but that’s what every salesman is taught to say. By taking the step of developing a strategically designed brand identity, Akwa Cell Industries understood that customers want more than mere sales talk; customers want to trust and truly believe that what they’re about to purchase is not just a gimmick.

project-brands-akwacell-businesscard

Ovidiu Puscas does not own copyrights to the Akwa Cell brand. This brand was created by Website and Brand Consultant, Ovidiu Puscas, while working for Akwa Cell Industries Pty Ltd.

Your Comments

2 Comments so far

  1. Dan Waldron says:

    Thanks for posting the article, was certainly a great read!

  2. Hi Dan, a pleasure always.

    As a customer service helper you may also be interested in the article Customers Want Service – Brand Management.


Share your view

Post a comment

Stay tuned



* = required field

My Tweets

© 2010 Website and Brand Consultant Ovidiu Puscas Perth.